Jahanzeb [jB Production]

Fahad Ali Asif

                            

Your Name:-
Jahanzaib Shafique

Occupation:-
Student

How did u end up organizing events?
Hmm.. goes back to October 2003.Ran into this guy who seemed to share the same passion. He brought up the idea, and in minutes we are planning on how to work it out.
I always wanted to create a change. To be a part of the revolution that was taking place, at this age, i think this was the only practical approach.

Tell us about the first event you organised?
Mmm well, we were looking for the breakthrough. Nobody takes u serious when ur 17.
we tried to cook it up on our own from scratch but sponsors backed out at the last moment. At the same time, Humza came up with the idea of doing it with his school, that way, we wouldn’t need to face any 'not an established name behind the project' issues. and we worked our ass off on every minute detail. and when were on the stage, the atmosphere, all the people who are there to witness your creation, its all electrifying. The satisfaction. It was a noori-eP duo, a very popular one those days with surprise appearances by Shallum and Mekal Hasan. Along with Anoushey from IM a turnout , so huge that the alhamra administration still remembers it as one of the highest attendance events.

Tell us about your production company, and who else is evolved besides you?
Humza was the man behind the idea. Basically its two of us, but we involve other people
Varying from project to project, thanks to Abbas and other people who helped us out at alot of times .

How does it feel,being a CEO of a company at such a young age?and being a source of inspiration for so many.
Its good,i mean, with all the appreciation u get.People still dont believe it when you tell them what u have been doing, all the jaws dropping, drives your passion even further.

Events to your credit?
Hmmm Did a couple of partiesin the last 2 years an underground gig,then the rockball'04 (eP, noori, call, mekal, shallum),
Mfest'04, an unplugged commercial session for the first time with Jal, call, visaal, dyec orduroy, rhythm X, then the Atif Aslam concert for Lahore grammar defence, (that was crazy, we repeated history at a different venue ) and then a another another full house at lahore grammar Mm alam, jal, roxen, opiate.

In the field of event management, where do you stand?
aah, its basically the publics opinion, but we are pretty much confident that we are a major market player in the local industry and we plan to take it a step further.

Future plans? do you wish to continue your studies or step into the event management bussiness full time {p.s. tell us about ur acadmics}
Well, u cant totally abandon studies, they have to be the first priority,but we do plan to take it seriously.dont waste time, u can always spare a few hours out of a day, do something productive, something u can br proud of.

Education?
Academics? well i have been a student of beacon gardentown. finished my alevels, now hoping to do my bachelors from Lums

Whats your prespective towards music industry of pakistan?
the industrys progressing, we lacked creativity, half of the songs are plaguirised But in the recent months, it has witnessed a lot of new talent.Just checkout Xulfi's new video, and you cant rate it any less then a gora one.In the recent years u can see a transition from a pop dominant to a rock dominant music scene.

Favourites?
favourites would be Amir Zaki.eP is good and karavans life performance kicks major rectum!

Your Influences in event management?
Haha, there arent any impressive firms around.But Rafi Peer theatre are big players. They work on an impressive scale, and are representing the country's culture pretty good.

About the underground Scene?
Alot of new bands are emerging everybody wants to be a rockstar.. haha but between these you see people who actually have what it takes to make it big.Kain is one of them.

How do you think internet has changed things,lets say event management ?
Aah A good marketing plan invoving internet can be the reason behild a successful concert internets changed everything, and certainly helps it here too. You just should know how to use it right.

Any message for the youngsters who keep you as an ideal ?
lol, its all good, just follow your dreams and believe in yourself.

About ePakimusic.net ?
Well i checked the website recently..they have a huge collection of local stuff, found some hard to find material. definately the site would be a hit J

Any Links to your website and/or stuff
www.jaybeex.com


Interviewed By Fahad,Incharge Lahore Affairs [Epm]


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